COOLPARTYSTUFF.COM-The only on-line and off-line store to get novelty, unique items for ALL your special occasions. WE LOVE TO DO FAVORS!

SANTA MONICA, Calif., - March 25, 2002 –Coolpartystuff, Inc., today announced the expansion of its product categories in their online store at www.coolpartystuff.com. The website offers party planners the ability to order personalized and unique party favors for any occasion at the click of a button. Customers can now choose from over 150 personalized novelty items such as chocolate keepsake boxes, photo snow globes, wine bottles, party kits, votive candles, maraca bubble pens, and theme tumblers. Over the next few months, the company plans to double the number of its product offerings available online. Coolpartystuff.com was launched in July 2000 to leverage the Internet as another distribution channel through which the company can reach and service its fast-growing customer base. The online store now averages 80,000 hits per week.

CEO and Founder of Coolpartystuff, Brenda Gruen prides herself on providing superior value and customer service, and believes that these are the reasons why her customers keep coming back. “The positive customer experiences and testimonials are what are most rewarding about helping people plan their special occasions,” Gruen says. Part of the positive customer experience is linked to how Brenda has focused on making the website as user-friendly, secure and entertaining as possible. The website has an easy user interface, offers live online customer help, and has encryption coding for secure online shopping. Customer service representatives are available to help customers choose a party theme, locate a particular item, or answer any other questions. Customers can place their orders at anytime, from anywhere, and be assured of on-time delivery. Most items are priced 40 percent below retail as a result of preferred rates that Coolpartystuff has negotiated with its vendors.

In 1999, there were 180 million parties held in the United States, generating over $50 billion in sales. With 72 million baby boomers between the ages of 37 and 52, and an additional 60 million children between the ages of 4 and 12 who love to celebrate, they have made party planning one of the nation’s fastest growing industries. “I’ve seen a tremendous growth in the demand for personalized party gifts. My company revenues have doubled in the last few months,” Gruen says. The buzz generated around Coolpartystuff is that it may prove to be a winning business-to-consumer model and a strong contender for becoming the leader in this highly fragmented industry because of its focus on superior value and service.

About Coolpartystuff
Coolpartystuff, Inc. was founded in May 2000, and launched its online store, www.coolpartystuff.com, in July 2000. The company offers the most comprehensive inventory of personalized party items for any occasion, conveniently through the phone, fax or Internet. Headquartered in Santa Monica, California, Coolpartystuff can be contacted in the U.S. at 888-247-4219 or at www.coolpartystuff.com.





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